The Philocalist is Pamela Cass’ beauty sanctuary re-imagined. Formerly Bloom Beauty, this new iteration is an authentic representation of the beliefs and pillars of Pamela’s commitment to clean beauty and organic evolution. The term Philocalist embodies this founder’s vision right down to its literal roots. The word meaning, “lover of beauty” perfectly sums up the passion for creating a conscious beauty space, filled with effective products to help its community look and feel its best. Celebrating beauty on both the inside and out.
The newly imagined space offers the same bespoke experience that helps with quick fixes, skin solutions and long term physical beauty goals. The Philocalist truly believes in what they offer. They love the cult classics but also believe in giving local, indie, ethical brands more reach while offering their clients something they wouldn’t necessarily have the opportunity to easily find themselves. Simply, if they take the time and effort to source from other locales rest assured they are products worth bringing across the border.
Pamela and her team mainly support Canadian, female entrepreneurial brands with high end niche offerings. Clients have come to love the simple notion that what Pamela brings into the shop she would use on herself or suggest to friends and family. Products are vetted and she stands behind them.
“At the end of the day clean beauty should not only be about socially responsible products with safe ingredients. Brands must also be effective, beautiful, and offer that “wow” factor.”
– Pamela Cass , Founder
The Philocalist will continue to curate the best in clean beauty brands worldwide, and bring innovative treatments and skincare solutions to the boutique. With a renewed mission of clean, conscious, and curated beauty, Pam’s vetted edits of responsible products are ready for your top shelf.